This blog post is all about You!

Have you ever wondered how you could get the people reading your stuff to want to read more? Or to like your writing so much they actually want to connect with you through social media?

It might seem the hardest thing in the world, but really, I know ‘you’ can do it!

Ok, so I misled you a little in the title, this blog post isn’t about you at all, in fact it’s all about ‘you’ the word. Or to put it more clearly, it’s actually all about them – your readers!

Why you should use ‘You’

Using the word ‘you’ when writing: –
• Encourages the people reading your posts to process the information you’re sharing as it applies to them. Making them more likely to action it and remember you – particularly if really helps them!
• Sets an informal, conversational tone that is easy to warm to.
• Most importantly it practically forces you (the real you not ‘you’) to think about them and write for them.

Before you write, do think about yourself for a minute; think about the things you might want to know and the way you want to be spoken too. Your readers, no matter who they are, want to feel valued and equal to you. Although you are an expert in your field and able to dispense great nuggets of valuable wisdom, if that information is coated in arrogance your audience will find it difficult to swallow!

So this post is still all about you! It’s written with you firmly in mind. Now as there’s more than one of ‘you’ out there I know that not everything I write will be useful to everyone at once, but when I write I do think about you, and I’d love to get to know you better so I can write better for you … So please leave a comment or click one of the buttons over on the right so we can connect!


About GemLThompson

Gemma Thompson is the author of the best-selling “The British Book of Social Media Marketing”. She is a full time social media consultant and loves helping businesses grow. When she’s not working she can often be found watching Dr Who with her teenage daughter or indulging in a spot of inept D.I.Y (but no, she still hasn’t managed to make her house bigger on the inside than it is on the outside!)
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