Everybody knows that writing a blog can be excellent for business, and I’m sure you’ve heard that this is because it allows you to show not just your expertise but also your humanness to the world! A potent combination for any potential customer!
But there is another reason blogging is good for business and that is that it makes you better at business?
‘Blogging will make me better at my business?’ I hear you exclaim ‘preposterous! How does pontificating about my success make me anything but pompous?!’
Ok so maybe that’s a little strong but I know a lot of people who don’t blog don’t do so just because they are too English and worry that they are either not interesting enough or that they’ll come across as a show-off!
But blogging really can make you better at your business, and here’s how…
Everyday in business (and in life!) we learn something new, something that leads to us trying something new perhaps, or something that defines or redefines our business strategies, or maybe something that causes us to deal with staff differently. Whatever it is it has an impact on us, but lots of those impacts are short-lived, we don’t necessarily incorporate these changes into our routines. Often we even completely forget the thing we learnt on Monday that we found so illuminating at the time!
Blogging about what we learn is a great way of helping us order our thoughts and solidify them. Much like our schooldays where just learning something wasn’t enough we had to write an essay on it and hand it over to our teacher for them to see we had understood!
Blogging then is a valuable business practice, but do you have to publish your posts? Well of course you don’t have to, it’s not required by law after all! But I would argue that it is good for you to do so, the act of publishing means that you a) double-check your work and b) get feedback on it. This is one of the reasons I publish on discussion forums too as people feel freer to comment on posts than on blogs.
Maybe I’m lucky but I prefer to think people are kind as most of the feedback I get is positive, but the discussions often also contain additional things to consider which leads to new information, new ways of looking at things, new learning and of course new blog posts!
So if you are too shy, or too English to publish then don’t feel you have to – but do write essays on all the wonderful things you are learning and please be brave and share the information!