Quality or Quantity – which is more important?

Quality or Quantity – which is more important?

What will make your social media marketing the most effective, having 20,000 followers on twitter or having a select band of loyal fans that care about what you say?

It’s a question many businesses face and it can have a massive impact on how successful your social media marketing is.

Without a doubt it is important to always keep in mind that it is called social media for a reason and every business, no matter how big, needs to engage with their audience. This simply means listening (or reading!) as well as getting your message out. No-one wants to be spammed!

However this doesn’t mean that we should all neglect the numbers, talking to yourself won’t get you anywhere!

Does this mean you should relentless pursue the magic million followers? Of course not, as with all your marketing however, it is wise to have a target. To get to your target first you have to be realistic about your capabilities, getting 400 new customers could ruin you if you only have the capacity to serve 200.

While you are planning this it’s time to think about how easy it is for them to commit to buying from you, generally the less expensive your product or service the easier it is for them to commit. It is also a good idea to think about how many of them will be repeat customers (if you use social media effectively you’re likely to find that your repeat business increases).

Once you’ve found your magic number multiply it by 10 to get a rough estimate of the amount of people you need to be talking with through your social media channels.

But while you’re getting the quantity of followers you want, don’t forget to keep the quality of your posts high!


About GemLThompson

Gemma Thompson is the author of the best-selling “The British Book of Social Media Marketing”. She is a full time social media consultant and loves helping businesses grow. When she’s not working she can often be found watching Dr Who with her teenage daughter or indulging in a spot of inept D.I.Y (but no, she still hasn’t managed to make her house bigger on the inside than it is on the outside!)
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One Response to Quality or Quantity – which is more important?

  1. Nick Hill says:

    I like your ‘slant’ on this.

    SMedia is still in its infancy in my opinion and with the landscape so wide, its possible to have mulitple outcomes associated with activity – personal network, selling, conversations and many more.

    At the end of the day, people will follow those who they want to follow, unfollow in the same vien and as you rightly point out, the quality of your output will have an affect on your follower numbers.

    Regarding engagement, I feel that many users are still getting used to this type of communicating and the same confidence levels are required to ‘talk online’ as making a sales call. With the risk of being misunderstood, misquoted etc – many will learn to develop their confidence and ‘start that conversation.

    Keep up the good work.

    Mr Presenter

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