Why have a Facebook page for your business

When Facebook first brought out the Fan pages I wasn’t a fan! Although some were hailing it as the best new way to market your business but at the time fan page updates didn’t even go into their fans newsfeeds meaning that fans would no nothing of what was happening with the businesses they followed unless they clicked on the page regularly. Something that was very easy not to do!

I have to admit I also had a problem with them being called fanpages, I’m English, far too reserved to want people to be my fans! Sorry but there it is, it made me uncomfortable!

Facebook has evolved though – that’s one of the things that make it great, and it’s dropped the word fan and just calls them pages these days.
So I’m evolving too and starting my own page, below are a bunch of reasons why I have, and why I think you should too.

1. Pages now send updates to those that have clicked to ‘like’ your page. It’s a nice way of building a database of interested people and keeping them informed about new products, news etc.

2. When someone likes your page it’s published in their News feed for all their friends to read, it makes someone joining your page somewhat viral.

3. Pages are public. Most of Facebook is behind a login, preventing search engines from indexing. But pages aren’t and thus search engines can index the page.

4.There is no limit to the amount of people that can like your page and receive your updates, Facebook limits how many friends someone can accept but an update from a page could reach millions (providing that many people have liked you!)

5. Pages offer analytics. Facebook Insights allows you to view all kinds of useful data about user activity on your page, including how many likes and comments you received each day, demographic breakdowns and much more.

6. It’s free and easy. Making a page takes just a few minutes – add some information, URL, and upload the logo and you’re done. You can make your page

7. Facebook is the number one social tool for most people, and it’s here to stay, users have become so invested in the site that they will not just stop using the service when something new appears, and they spend lots of time on the site, the less they have to leave the better – Facebook is the modern day marketplace so it makes sense to set up your stall.

To make your fanpage click the link – and don’t forget to let me know so I can give you a thumbs up!


About GemLThompson

Gemma Thompson is the author of the best-selling “The British Book of Social Media Marketing”. She is a full time social media consultant and loves helping businesses grow. When she’s not working she can often be found watching Dr Who with her teenage daughter or indulging in a spot of inept D.I.Y (but no, she still hasn’t managed to make her house bigger on the inside than it is on the outside!)
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One Response to Why have a Facebook page for your business

  1. Jules Button says:

    Another very interesting blog and it has given me the push I need as I think I have one, just need to find it!!

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