What are people doing online? (And what does it mean for your social media strategy!)

The latest report from The Pew Research Centre shows what people of different ages are doing on the Internet and, much as expected, people are doing more and more of everything, except, it seems, blogging.

Is this the beginning of the end for blogging? Only time will tell, but it certainly means it is time to look at your social media strategy, particularly if blogging is a big part of it.

The report goes on to show that:

• Email still has the highest penetration of Internet activities across all age groups.

• People aged18 – 33 are more likely to access the Internet wirelessly with a laptop or mobile phone.

• This age group are very active when it comes to using social networking sites, instant messaging, online classifieds, playing online games, participating in virtual worlds and reading blogs.

• Older generations are catching up, particularly in using social network sites such as Facebook.

• The percentage of all adult Internet users who watch video online increased from 52% in May 2008 to 66% in May 2010.

• 51% of all online adults now listen to music online, compared with 34% the last time this question was asked, in June 2004.

So if you are planning to change your strategy it seems to be worthwhile to pay more attention to Facebook, for starters, after all internet users are doing blog-like things by posting updates about their lives etc.

It seems people are less willing to click on links and leave the site they are on to visit people’s blogs, and I have to say I rather agree. Surely it is better customer service to bring the information to the potential customer than ask them to stop what they are doing to go to the information

As numbers of people viewing video’s and listening to music online are also increasing I would suggest using video sharing sites like YouTube and music sharing sites like Spotify more too – both of these allow you to share on Facebook as well as other platforms, and can increase engagement, which brings long term rewards (including that warm glowy feeling of knowing your customers are happy!).

If you want more information on how to build a social media strategy that is right for you and your customers, let me know and I’ll be happy to help.

To find out more about the study these figures are taken from or about The Pew Research Centre in general, click here:
http://pewresearch.org/pubs/1831/generations-online-2010

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About GemLThompson

Gemma Thompson is the author of the best-selling “The British Book of Social Media Marketing”. She is a full time social media consultant and loves helping businesses grow. When she’s not working she can often be found watching Dr Who with her teenage daughter or indulging in a spot of inept D.I.Y (but no, she still hasn’t managed to make her house bigger on the inside than it is on the outside!)
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